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11/06/2014
GRAFF Hosts Global Specifiers in Italy
GRAFF hosts global specifiers in the beautiful setting of Tuscany Hills, Italy.
The event, which took place in Siena at the end of September, has been the perfect occasion to further strengthen the business relations between GRAFF Europe and one of the most important distributors for home products in China.
The guests, a group of Chinese specifiers, enjoyed a 3-day full immersion experience in some of the most beautiful places in Tuscany: including Siena, San Gimignano, Monteriggioni and the new impressive Antinori wine cellars and headquarters.
The visit had been planned in every detail to allow the guests to appreciate the unique mix of history, design and culture of Italy, and to leave a clear feeling of the lifestyle and love for beauty which Tuscany is well-known for worldwide.
A concept that is becoming more common in China, a country that is opening more and more to the influences from the West, especially in the fields of design and architecture.