09/25/2015

GRAFF Debuts Refreshed Website Design

The relaunched website offers more product details and images, and a deeper view of the cutting-edge bathroom and kitchen manufacturer

GRAFF®, manufacturer of contemporary, precision-engineered bath and kitchen products, introduces its restyled  website that offers new features for improved navigation and functionality. The new design of GRAFF’s website fulfills the needs of professionals and consumers alike, providing a convenient and interactive experience with the brand.

GRAFF’s website underwent a complete overhaul where the layout was replaced by one donning a clean and modern aesthetic. From upcoming events and the best media spotlights, to the latest projects around the world and the launch of new collections, the new website offers a complete overview on all GRAFF innovations. Wanting to create a website that would be an extension of the brand’s personality with a focus on the customer service experience, GRAFF incorporated a new profile feature that allows designers, architects and residential consumers to create and manage virtual project portfolios to keep their favorite products on-hand.This new area allows users to download the latest technical information for their saved projects and gives them access to GRAFF signature catalogs.

In addition, GRAFF has added a convenient new search tool. All visitors have the option to search for products organized by category (bathroom, kitchen, shower and furniture), model, installation or finish.

On the GRAFF website, users can view top projects from around the world, featuring GRAFF products. From New York City to Paris, GRAFF continues to be where art and design thrive.

Furthermore, the new website allows users to share products they like across social channels like Facebook, Twitter, Google+ and Pinterest.

“This website redesign will provide visitors with a more personalized and interactive experience that offers the opportunity to connect with our company and learn about the world of GRAFF®,” explains company President and CEO, Ziggy Kulig.

Explore the redesigned website and learn about all of GRAFF’s new product offerings and happenings.